Established in 1985 first as a menswear brand in Amsterdam, our collections now include women, kids, denim, fragrances, and accessories, occupying a unique space in the global fashion landscape of today.
Our boys’ range arrived in 2008 and was the first to pioneer ‘mini-me’ dressing, applying the same exacting craftsmanship as our men’s line. Womenswear was added in 2009 after women were spotted in our men’s clothes, underlining the inclusive nature of our designs. 2010 marked several firsts, including a new girls’ range, as well as a premium denim line. In the same year, we also unveiled Barfly, our now-iconic unisex fragrance.
Today, we continue to experiment with collections that embody freedom and creativity. Our designs can now be found at over 7,000 selected retailers worldwide, including 247 standalone stores in unexpected corners of the world’s biggest cities such as New York, London, and Paris.